Google Search Console

Webmaster Tools

aka Google Search Console

We will configure your website to work with webmaster tools aka search console.  This entails ensuring analytics are installed correctly and domain verification has happened.  It also involves setting up a few search properties such as language and which domain to use (ie: with or without www.)

The search console allows (among other things) for the maintenance of our site in the google search engine.

Optimizations are important here as they will affect how people find your site and ultimately your page rank for the keywords you care about.

ACCORDING TO WIKIPEDIA
Google Search Console is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize visibility of their websites. As of May 20, 2015, Google rebranded Google Webmaster Tools as Google Search Console.

Facebook Ad Manager

Facebook Ad Manager

Facebook Ads Manager is a powerful ad management tool. it’s designed for advertisers of any experience level.

Facebook Ad Campaign View (sample)

DevOps and Platforms works with you to determine the best method of ad administration while ensuring all relevant infrastructure is properly configured.

ACCORDING TO WIKIPEDIA
Ads Manager is your starting point for running ads on Facebook, Instagram or Audience Network.  Facebook Ads Manager is a powerful ad management tool. it’s designed for advertisers of any experience level.

EC2 Spot Marketplace

amazon ec2 spot instances

EC2 Spot Marketplace

A Spot Instance is an unused EC2 instance that is available for less than the On-Demand price. Because Spot Instances enable you to request unused EC2 instances at steep discounts, you can lower your Amazon EC2 costssignificantly. The hourly price for a Spot Instance is called a Spot price.
DevOps and Platforms extensively utilizes the Amazon spot instance marketplace to purchase excess capacity.
Each client owns their own private VPC locked down with state of the art encryption, firewalls, and advanced uptime monitoring.
Spot Advisor
Huge saviings on the spot market
ACCORDING TO WIKIPEDIA
Amazon Elastic Compute Cloud forms a central part of Amazon.com’s cloud-computing platform, Amazon Web Services, by allowing users to rent virtual computers on which to run their own computer applications.

CSS

Cascading Style Sheets
CSS – Cascading Style Sheets
DevOps and Platforms relies extensively on CSS for web styling and we recognize that it can be a challenge to perform changes to files containing CSS code.   To help,  we store CSS modifications directly in a distributed database  rather than a filesystem thereby eliminating the need to redistribute edited files to edge locations.
DevOps and Platforms extensively uses Media Queries for responsive design.  Media Queries are simply CSS constructs used for creating responsive designs.
ACCORDING TO  WIKIPEDIA
Cascading Style Sheets is a style sheet language used for describing the presentation of a document written in a markup language like HTML. CSS is a cornerstone technology of the World Wide Web, alongside HTML and JavaScript. 

CloudFront

AWS CloudFront

When you are hunting down all of those critical SEO enhancements to get that winning edge over your competitor, one topic that shouldnt be overlooked is the CDN or Content Delivery Network.

Amazon CloudFront is a highly customizable content delivery network offered by Amazon Web Services.

When you use a CDN, you are essentially pre-positioning your web assets (images, scripts, files) at edge locations (servers) that have been strategically positioned throughout the world.  These servers work together to serve the request faster by shortening the distance those requests need to travel.   Clear as mud?  Dont worry!

CDN’s can be complex but rest assured, DevOps and Platforms can provision and maintain your world class CDN with your privately generated security certificates and we also do all the work to integrate the CDN into WordPress.

We see this as a requirement for good SEO and therefore we’ve made it so that this service comes standard with any of our hosting contracts for all of our clients!

Real CloudFront CDN Configs
CloudFront CDN
Configuration can be tricky

All sites hosted by DevOps and Platforms are eligible to have this added to their site at no additional charge.

A Closer Look
CloudFront Config

CloudFront CDN Reporting

ACCORDING TO WIKIPEDIA
Amazon CloudFront is a content delivery network offered by Amazon Web Services. Content delivery networks provide a globally-distributed network of proxy servers which cache content, such as web videos or other bulky media, more locally to consumers, thus improving access speed for downloading the content.

Cloudflare

Cloudflare
Cloudflare

Cloudflare speeds up and protects millions of websites, APIs, SaaS services, and other properties connected to the Internet.

Cloudflare DNS Zone Hosting

One of Cloudflare’s most useful and little known features is that it allows developers and hosts like DevOps & Platforms to manage DNS zone information on behalf of the true domain owner.

DNS zone view
A typical DNS zone viewed through Cloudflares management console.

You can specify alternate nameservers at GoDaddy, Network Solutions, Tucows, Route53, etc. and manage them from within the Cloudflare console.  Updates are nearly instant and the service is ultra reliable.

Clients maintain ownership of their domain names at whatever registrar they originally used.

Cloudflare’s DNS service has become an indispensable tool for the team here at DevOps and Platforms. It is free and available to anyone who wishes to take some time to learn how to use it effectively.

ACCORDING TO  WIKIPEDIA

Cloudflare, Inc. is a U.S. company that provides content delivery network services, DDoS mitigation, Internet security and distributed domain name server services. Cloudflare’s services sit between the visitor and the Cloudflare user’s hosting provider, acting as a reverse proxy for websites.

AWS Certificate Manager

AWS Certificate Manager
AWS Certificate Manager

The AWS Certificate Manager allows DevOps and Platforms to provide free encryption certificates for use with websites, load balancers, application target groups and even content delivery networks.

AWS Certificate Manager
DevOps and Platforms provides public SSL/TLS certificates for your AWS based websites and applications.
A secure website will always score better with Google…Googles Ranking Algorithm
SSL Certificates hosted by AWS Certificate Manager come standard with any website hosted by DevOps and Platforms. Certificates are issued via the LetsEncrypt service.
ACCORDING TO  WIKIPEDIA

ACM handles the complexity of creating and managing public SSL/TLS certificates for your AWS based websites and applications. You can use public certificates provided by ACM (ACM certificates) or certificates that you import into ACM.

Apache

apache web server
Apache Web Server

We run Apache on clusters of cloud hosted linux servers.  Customers have complete control over their environment and configurations.

‘Top’ shows apache process at work on a standard linux system.

apache at work

ACCORDING TO  WIKIPEDIA

The Apache HTTP Server, colloquially called Apache, is free and open-source cross-platform web server software, released under the terms of Apache License 2.0. Apache is developed and maintained by an open community of developers under the auspices of the Apache Software Foundation.

Adwords

adwords
Google Ads Implementations

Optimization is critical so as to reduce as much as possible that ever-important CPC value (cost per click). Count on DevOps and Platforms to get results.

DevOps and Platforms will match whatever you spend on AdWords in the 31 days up to USD 100.00.David M.
ACCORDING TO WIKIPEDIA

Google Adwords is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content and generate mobile application installs within the Google ad network to web users. DevOps and Platforms will help you get noticed via this very powerful advertizing tool.

Adsense

Google Adsense
Adsense Implementations

Adsense can be a great way for a site owners to monetize a high traffic website.

Examples of these ads can be seen on this site. Ads use a dynamic format and are visible on all platforms including desktops, tablets, and mobile.

Fully Responsive Ad Examples

Desktop Ads

Tablet Ads

Mobile Ads

ACCORDING TO  WIKIPEDIA

Google AdSense is a program run by Google that allows publishers in the Google Network of content sites to serve automatic text, image, video, or interactive media advertisements, that are targeted to site content and audience.