aka Google Search Console
We will configure your website to work with webmaster tools aka search console. This entails ensuring analytics are installed correctly and domain verification has happened. It also involves setting up a few search properties such as language and which domain to use (ie: with or without www.)
The search console allows (among other things) for the maintenance of our site in the google search engine.
Optimizations are important here as they will affect how people find your site and ultimately your page rank for the keywords you care about.